Shazia Hussain

Building the next chapter of East London.

Shazia Hussain, CEO of the London Legacy Development Corporation, joined Visionary for a conversation about the transformation of East London — and what it takes to turn the legacy of a global sporting event into a thriving place for culture, innovation, business and community.

Produced by Wondercast for Here East, the interview explored the thinking behind one of London’s most ambitious regeneration projects, from creating places people genuinely want to spend time in to building an ecosystem capable of attracting institutions, businesses and talent.

The brief

Visionary is an original editorial platform created for Here East, exploring the people, ideas and organisations shaping the future of technology, culture and the creative economy. Wondercast develops and produces the series, identifying conversations that connect Here East with the wider forces transforming cities and industries.

As CEO of the Queen Elizabeth Olympic Park — the wider innovation district that Here East calls home — Shazia Hussain offered an opportunity to place the client within the bigger story of East London’s remarkable transformation.

The impact

The conversation reinforces Here East’s position as more than a collection of businesses or a physical campus. By connecting the organisation with the leadership and long-term thinking behind the wider Olympic Park, Visionary helps position Here East as an integral part of London’s innovation economy and the continuing regeneration of East London.

It demonstrates how an owned editorial platform can build brand authority without becoming corporate communications: bringing influential voices into thoughtful conversations that naturally align with the client’s purpose, location and ambitions.

Watch Shazia Hussain on Visionary.

Client — Here East
Project — Visionary
Format — Video podcast
Wondercast — Editorial development · Production · Post-production · Distribution